Payment Bottom Sheet
Payments Core
Year
2024-25
Type of Project
Payment Core
My Role
Lead Product Desginer
Case Study
Objective
With the introduction of new instruments on UPI and the planned launch of PhonePe instruments such as EMI, BNPL, RuPay Credit Cards, and UPI Lite, the existing payment bottom sheet was no longer designed to scale.
The pay page needed to evolve from a static list into a decision-making system that could:
Promote revenue-contributing instruments
Drive adoption of new instruments
Optimize market share where required
Stay fast, familiar, and uncluttered despite growing complexity
Standout Features
Launched in July
~1 lakh credit cards issued by December
HDFC led early adoption due to phased rollout
SBI and FD-backed cards followed as secondary launches
Add directional impact if available:
(e.g., contribution to UPI transactions, activation rates, repeat usage, etc.)
Note: Metrics are directional and anonymized.